Instagram is a visual platform that allows users to interact with visual media. This makes it a great platform for promoting your business if your business depends on visual cues to attract customers. A few examples of such businesses would be food-related brands, fashion brands, decor brands etc. These brands can post their products online and try to attract users to engage with the posts and hope that they can convert their followers to clients. Many people buy Instagram followers to gain some credibility. Searching for the best sites to buy Instagram followers is one of the promotion ideas you can work on. If you own a fashion brand that is relatively small that you would like to expand then Instagram is a good platform to promote it. There are many businesses that have successfully grown their status by using Instagram as a promotion platform for their brand. If you are looking for ways to expand your fashion brand on Instagram then these 7 rules can give you some help in the right direction.
1. Make a Game Plan
You need to have a strategy or a plan in place that can help you with your promotion and act as a sort of a signpost to follow. Detail your content generation strategy and the tools of promotion you will use. There are tools that can help you auto like, auto follow, auto-schedule etc. These can come in handy during the promotion as they take the bulk of the work away. If you want to get real and active Instagram likes as a method of promotion then you need to keep it in your strategy. Do not do promotions on Instagram without a plan. Your plan must be flexible to add improvements but having no plan would mean wasting energy and effort and never getting optimal results.
2. Nothing But Quality Pictures
Instagram is a social media platform that has been made and optimized in such a way that pictures and videos look much better on the platform. So, if you are planning to promote your brand on Instagram you need to bring your best game when it comes to creating content for the platform. A good place to focus would be on the quality of pictures and videos you are posting. The colour scheme should be appealing and the quality shouldn’t feel low. Use a decent camera and good editing software to ensure that everything looks crisp. A lot of people just scroll through most images because they look shabby. But if you are promoting a piece of clothing or handbags or fashion accessories then the colours should pop off and the image or video should attract users.
3. Hashtags Are Good Tools
Hashtags are quite powerful if you know how to use them. They are a great way to gain more exposure on Instagram. It helps you reach potential audiences and reel them in to become your follower and possibly your customer. Hashtags also help you categorize your posts. Instagram is a search engine as well. You can search for hashtags and posts belonging to certain keywords. Let’s say I am looking for nice pics of handbags to get some idea of designs and I search for that term. I will use the explorer page of Instagram and search for tags to find relevant posts. Besides using niche-specific and post specific hashtags you can also use custom hashtags to give your brand a sort of tag. Many companies both big and small do this, for example, #endofseasonsale or #wintercollections etc. Think of hashtags as tools to help you reach your target audience.
4. Finding The Right Audience
This is one of the first things that should be done by any business or brand when they decide to use social media for promotion. Market research is very important. You need to figure out which group of audiences to target so that you not only gain exposure but also gain long-term customers. Who will be more likely to buy your products? Once you have done analysis and research on this you will have the gender, the age group, the location etc. of users who will be more likely to interact with your posts and buy your products. Knowing this info can help you create posts that target these users and you will see better results.
5. Your Feed Needs to Be Shoppable
Instagram has become a marketplace nowadays. Many brands create Shoppable posts. They will reel in users by delivering beautiful images of the products which are clickable and will link you directly to the e-commerce portal where you can buy that product. You can also incorporate a link to your website in your bio and mention it in the caption of your post. Making posts Shoppable can give you a lot of advantages. The main one is that users can instantly buy the product they want. If they like something they can buy it then and there. Making it Shoppable will sort of give them the incentive to buy it now rather than later when they can change their mind about it.
6. Give Time To Develop A Content Creation Plan
Even though it feels that Instagram is more of a marketplace nowadays it is important to remember that users still go to the platform to look at stuff and enjoy. Instagram will only show the posts that they like. So, if they don’t pay a lot of attention to your posts then your post will get lost in the Instagram algorithm. The engagement rate and the amount of time a person spends on your posts are a couple of factors that mainly determine how important your post is. So, try to create content that can attract people to your post and make them look at it. Powerful colour combination, good-quality image and strong subjects can often pull people in.
7. Influencer Marketing
Influencer Marketing is kind of a common promotion strategy nowadays. Influencers and micro-influencers generally have a loyal following. The followers often take the opinions and advice of the influencers they follow. If you can collaborate with influencers in your niche then it will greatly improve your sales. There are many influencer marketing companies that can help connect brands to influencers. If you have some budget for promotion you need to look into influencer marketing.
So, these were 7 important rules or guidelines that need to be followed if you want to take the promotion of your fashion brand on Instagram to the next level and expand your business. We hope you found useful information. Take time and work on it and you will start to see the results. We wish you all the best for your business.