The fashion industry’s success is strongly tied to how entrepreneurs in the space place a lot of value on generating fascinating designs that produce long-lasting trends and delight their target customers. This article is mainly focus on describing the Four Steps to Designing the Perfect Name for Your Fashion Brand.
And this quest to produce long-lasting trends has become a governing principle for everything in the fashion industry, from developing striking designs, deciding the proper materials for each piece, and creating a name for the fashion brand.
Four Steps to Designing the Perfect Name for Your Fashion Brand
And if there’s one thing we’ve found from years of creating captivating fashion company name ideas for over 30,000 companies, it’s that the ultimate name accurately reflects both the past and present of your fashion enterprise while also positioning your brand for future success.
So, if you’ve been wondering how to get a suitable name for your fashion business, worry no more because that’s precisely what we’d be showing you.
4 Vital Tips for Choosing the Perfect Name for Your Fashion Company
If you take a proper glance at Business Insider’s ranking of the ‘companies that dominate the fashion industry by revenue,’ you’ll realize that the names of these businesses are great and accurately represent what they do.
And that made it a lot easier for them to control 97% of the profits in their industry. That said, here’s how you can find a captivating name.
1. Gather Vital Information About Your Fashion Business
The fashion sector covers various fields and specializations. The potential in fashion is genuinely endless since it is driven by creativity. Because of this, it’s vital that, before starting your fashion firm, you choose a particular niche and carefully study it.
Studying the industry can assist you in learning the specifics of what’s going on in the field as well as knowing the best location to obtain supplies, how to manage logistics and shipping, and other matters that concern the day-to-day functioning of the typical fashion firm in that field.
Additionally, while you research the details of your market, identify the difficulties similar businesses face, problems you can solve, and specific locations where your company would have an advantage.
Socially responsible companies like Known Supply and Pondicherie are making courageous moves to repair what they perceive to be flaws in the market. Still, they’d have never identified the solutions to these flaws if they hadn’t studied their industry.
2. Develop Your Firm’s Branding Elements
No fashion entrepreneur would be able to build a business that achieves its full potential without clearly understanding the branding elements of their business.
Fashion brands need to define their brand identity because it’ll enable them to establish a stronger emotional connection with their target customers.
It’s no news that people admire and appreciate their favorite brands, and some of these super fans actively study these brands to explore the depths of their creativity. Therefore, when building your brand, you should set up a cohesive experience for your customers by establishing your:
- Big ideas: What core concepts inspire your brand?
- Tone: How would you want to approach customers? Would you like your business to communicate in a modern or traditional tone?
- Values: What basic principles do you or your audience honor?
- Story: Does your company have an interesting past that your buyers can connect with?
- Industry Specifics: What beliefs do you promote in the fashion sector?
- Benefits: What special gains would your customers get?
- Emotions: What emotions do you want your audience to feel?
- Value Proposition: What value would your company provide to clients that your competitors can’t?
3. Brainstorm Potential Names
Establishing your brand’s elements is an important step; the other is using that information as a framework to come up with an interesting name. The simplest way to get started is with an open attitude and ensuring to give it the necessary time because crafting a solid fashion brand name can be tricky.
And when it comes to crafting the best name, it’s best to use tools that’d help you simplify the naming process in order to make brainstorming enjoyable and profitable rather than complex and exhausting.
You can do that by picking up a dictionary, a thesaurus, or a wordplay book. You can even go online and search for words that resonate with your brand’s naming needs.
Don’t regard your brainstorming sessions as a success if you only succeeded in arriving at only one ‘great’ name. Rather, consider coming up with several words that mirror the elements of your brand and the long-term goals you’re seeking to establish for your firm.
Now, remember that having a better understanding of the different brand names available will help you to determine what will work best for your brand. For instance, many successful fashion companies, like Chanel, Gucci, and Adidas, were named after their creators, while brands like Nike, Hermes, and Victoria’s Secret carry symbolic names.
But, if the task of coming up with a catchy brand name for your fashion line is still too difficult for you to handle alone, don’t be afraid to assemble a naming team to assist you in researching and evaluating potential brand names that align with your business.
You can even go one step further and get the aid of naming experts to assist you in finding the ideal name that will catapult your company to success.
4. Don’t Forget to Trademark Your Brand Name
When you’ve picked a memorable and creative name, you still can’t claim it as your own until you establish a trademark for it. If you are using your brand name without trademarking it, you face the danger of suffering serious legal trouble.
And one of those legal troubles that’d have a negative outcome on your brand could happen if a competitor succeeds in trademarking a word that is close to your company’s name before you’ve trademarked your name.
Speaking of trademarking issues, Kim Kardashian went through an onslaught on social media when she tried to copyright the word ‘Kimono’ for her company. Twitter went crazy with #KimOhNo, accusing her of trademarking an already existing name and cultural appropriation.
The time it takes to get your trademarks approved is a major challenge that makes trademarking a harrowing experience for the average entrepreneur who wants to pursue trademarking themselves.
So we always advise fresh entrepreneurs to seek the assistance of a trademark attorney or advisor to guide them through the trademarking process. This way, they can have a smooth experience by leveraging their expertise.
Grant Polachek is the head of branding forSquadhelp.com, 3X Inc 5000 startup and disruptive naming agency. Squadhelp has reviewed more than 1 million names and curated a collection of the best available names on the web today. We are also the world’s leading crowdsource naming platform, supporting clients such as Nestle, Dell, Nuskin, and AutoNation.