Dmytro Makarov did not follow a conventional route into marketing. In 2013, without a corporate job or agency experience, he entered the digital space through esports by supporting streamers, analyzing audience behavior and managing campaigns himself. That unconventional start laid the foundation for what would eventually become a global marketing agency with more than 100 employees and a reach of multiple continents.
Today, Dmytro Makarov leads a performance-focused agency that has launched over 500 campaigns and serves brands across industries.
A Model Built on Outcomes
One of the key moments in Makarov’s early work came when he realized that trust in digital marketing was not earned through flashy presentations, it was earned through results. That insight shaped the company’s defining policy: if campaign goals are not met, clients are compensated through budget returns or extra services.
The agency’s operational framework reflects this commitment to transparency and efficiency. Every campaign follows a six-step process:
- Define the client’s core objectives.
- Conduct competitive and market research.
- Develop a detailed proposal.
- Align on measurable KPIs.
- Launch a trial campaign.
- Scale what proves successful.
“Even though I do not have ‘contract office’ experience, I chose the path of an entrepreneur with deep involvement in every aspect of marketing processes: from analytics and production to managing global teams,” says Dmytro Makarov.
Why Influencers Still Win
Though the agency’s services include media buying, strategy development, and content production, Dmytro Makarov believes influencer marketing offers the highest impact, when done correctly.
According to Makarov, influencers provide:
- Credibility: Their endorsements feel like personal advice.
- Speed: Large audiences allow campaigns to go live and scale fast.
- Flexibility: Content formats range from casual mentions to scripted series.
- Precision: Campaigns can be tailored by interest, region, or demographics.
- Sales power: Especially when paired with strong call-to-action tools like discount codes or retargeting.
Rather than focusing on big-name celebrities, the agency prioritizes creators who speak directly and authentically to niche audiences. According to Makarov, it is not about star power, it is about fit.
Global Work, Local Impact
Under the leadership of Dmytro Makarov, the agency has executed 524 campaigns to date, reaching more than 2.6 billion people globally. The agency’s influencer-driven work has delivered real-world results for major brands, including:
- BMW i3: A lifestyle campaign that generated 500,000+ organic views and reinforced the brand’s modern identity.
- Durex: A streamer-focused effort that earned 3.3 million views and 38,000 direct clicks.
- Intel NUC: A collaboration with tech creators that brought in 3.5 million views and 400,000 likes while providing in-depth product insights.
Armed with a vetted network of more than 1,000 influencers, Makarov’s team delivers engagement and performance at scale, not just impressions.
Dmytro Makarov credits his agency’s continued success to staying close to the fundamentals. “In the beginning, word of mouth brought me my first client. And it is still our best marketing tool today,” he says.
