Digital Merchandising and E-commerce Merchandising

What is Digital Merchandising?

We all familiar with the term “merchandising” which actually functioning for contacting prospective buyers, do price negotiation, induce to purchase offering best price and quality, take an order and finally deliver the product to meet customer satisfaction. But now there is an advancement in the process of merchandising because of modern technology “Digital Communication System” for merchandising. Digital merchandising is also known as online merchandising or virtual merchandising. The person who is responsible for digital merchandising is known as a digital merchandiser. The demand for digital merchandisers is increasing day by day because of higher access to a digital device to the customers.

In other words, digital merchandising is the most popular form of merchandising in recent times where user get digital access to the online-based store to purchase the product offered by the digital merchandisers.

If you want to do digital merchandising course then you may find many online based platform available free and paid basis. Choose the right one for your study. Please do some study before selecting the learning platform.

Advantages of Digital Merchandising

  • Easy to Reach to the Target Customers
  • Cost Effective Way of Merchandising
  • Real-time monitor customer’s behavior
  • Offer the right product to the right person
  • Fast Response time to the buyers
  • The flexibility of offering different products
  • Easy to promote products
  • Easy access to all over the world
What is Digital Merchandising and E-commerce Merchandising

What is E-commerce Merchandising?

E-commerce is electric commerce where the electric device is used for buying and selling of product. Whereas e-commerce merchandising is also a form merchandising or digital merchandising use the electric device connected with an online platform for the purpose of buying and selling of product. Here online connectivity is mandatory to communicate with the buyers and sellers. Web-based e-commerce is now getting popularity because of easy to choose the desired products and place an order. Another thing is here you can compare the price of products among available options of different suppliers or sellers. The main disadvantage is many e-commerce merchandisers deliver the poor quality product.

In other words, simply we can say that e-commerce merchandising is the process of digital merchandising where sellers display their products to the digital platform to attract customer and customer come to this platform to choose their desired product, order the product and receive the product.

Advantages of E-commerce Merchandising

  • Web-based service creates a user friendly environment for the customers, apps accessible from the smart devices.
  • Connected with an online payment gateway, so that customer can buy the product and pay instantly with a digital payment system.
  • Opportunity to provide best customer experience with visual outlook.
  • Offer region wise promotional offers to the target customers.
  • Easy segmentation of products based on sex, age, price level (high to low, low to high), color, level of demand, etc.
  • Both buyer and seller can access the e-commerce platform whenever they want to
  • Easy to receive customer feedback
  • No need a large retail outlet to sell the products.
  • Cost of merchandising is less
  • Easy to serve thousands of customers at a time.

Finally, digital merchandising and e-commerce merchandising both are more or less similar to their core functions. This creating an extra edge to the flexibility of online buying and selling of products with minimum efforts. Here customer need not go the store which saves time and energy of the customer and for the buyers, they are getting enough flexibility in business operations with the lower operating cost of doing business.

Visual Merchandising: Definition, Forms, Process, and Importance

Definition of Visual Merchandising, Define Visual Merchandising, Visual Merchandising Meaning

Definition of Visual Merchandising

Now visual merchandising is a widely used tool to bring success to the retail business. Visual Merchandising is getting higher acceptance because of its ability to visualize the idea. Attract the target customer through creating a visual effect on their mind. which induce to buy a product from the store. Visual merchandising is normally performed by the visual merchandisers.

3 Phases of Visual Merchandising

Three phases of visual merchandising help to clearly define the functions of visual merchandising. The phases are

  • Visualize
  • Attract and
  • Convert into Sales

What is Visual Merchandising

What is Merchandising

Merchandising is a set of activities Merchandisers do to sell the product or services to the target customers. Here merchandising is done by the merchandiser. And visual merchandising is one of the popular tools used by the merchandiser.

What is Visual Merchandising?

A simple definition of Visual merchandising is a process of creating a visualization of marketing ideas for the purpose of creating attraction and interest in the mind of customers by visual means. Sometimes visual merchandising helps to make people better-understood the product and service type of business.

Visual Merchandising

Examples of Visual Merchandising

Suppose you are planning to buy a new dress. For buying you normally go to a particular place. But you did not yet select the shop or brand from where you will purchase your dress. After reaching there you saw a well-decorated shop with beautiful dolls is placed. Gorgeous dresses are displayed. salespersons are well dressed and the outside display is showing they are offering a 50% discount. You saw all of these and become interested to go inside the shop/stall. So your mind induces to visit their shop and purchase a few items. Here the main focus thing is, you were first influenced. And this influence is created by their visualization which is as a result of visual merchandising. They successfully influence you to buy their product and merchandisers are actually working for selling goods and services.

Let See Another Example of Visual Merchandising

Example of Visual Merchandising

Look into this picture, a company trying to sell their product “Fresh Drinking Water”. so they put this image for promoting their product. Here they were trying to use the emotion of health conscious people by showing the sugar level in a particular product. People know that too much sugar is not good for health, and they are showing their drinks is sugar-free. Actually, they are using visual merchandising for sales promotion of their product which will help them to sell their product.

Characteristics of Visual Merchandising

From the above description of visual merchandising, you can identify the following characteristics of visual merchandising:

  1. Visual merchandising is used for creating a visual effect.
  2. This help to attract the customer and create an intention to the customer mind.
  3. This idea is mainly applicable to a retail store of different products. But now you can see various uses of visual merchandising.
  4. Success depends on how well you convert your ideas into the visual outcome.
  5. One form of popular merchandising widely used in cloth shop/apparel industry.

Application of Visual Merchandising

The scope of visual merchandising is broadening day by day. The main reason is a worldwide improvement in living standard, earning power, spending capability, technological development, innovation, etc. If you have money then you will have an end a number of things to buy. And marketers are targeting people those have smart earnings power. High rise shopping mall is made, thousands of different shops are in there. And to display their varieties of product, they are taking help of visual merchandising. They decorate their shop in a way that anyone can easily identify what product they are offering. If you look around then you can see all the popular brands creating a visual effect in their shop. This is possible they applied visual merchandising. Now the question is, where we can use visual merchandising? The answer is in the following list:

  1. Apparel Store/Shop
  2. Electronic Device Shop (Mobile, Computer Equipment, Accessories, etc.)
  3. Luxuries item (Diamond, Gold, Platinum, Jewelries)
  4. Foot Wear
  5. Ornaments
  6. Hotel & Restaurant
  7. Car, Motorcycle, Cycle
  8. Furniture
  9. Specialized Equipment and Machinery and
  10. Super shop etc.

Importance of Visual Merchandising

  1. Helps to Create brand awareness
  2. Get the intention of Customer
  3. Bring Target Customer
  4. Share Idea of Product

Helps to Create Brand Awareness

In the early days, visual merchandising was used by popular brands. But now this trend is followed by a small business. Because of the advantage of creating brand awareness among the individuals.

Get Intention of Customer

It is easy to get the intention of the customer and influence them. People will be interested to visit your store with the help of visual merchandising. You made a design for your outlet in a way that looks attractive. You can expect that definitely, people will come to visit your store. And then all you need to offer your customer a better product and services.

Bring Target Customer

Through visual merchandising, you can design your store layout in an attractive way. That will bring your more target customer and increase your revenue. Proper merchandising planning is required to offer a better service.

Share Idea of Product

You may find both inside and outside of the store is decorated based on a particular product idea. The product which means the major value of your product. It can be in terms of value or in terms of quality. Share your product idea through visual merchandising will give you an extra edge of getting market competitiveness. Merchandising displays is the easiest way of sharing your product ideas.

Challenges of Visual Merchandising

  • Costly Process
  • Higher Need for Applying Creativity
  • Time Consuming

Higher Need for Applying Creativity

To ensure effective business there is a requirement for creativity. A creative mind can design a perfect visualization of promotional ideas. Without creativity in the visual merchandising field, it is not possible to get your desired outcome.

Costly Process

As the design of the outlet is one of the costly operations of initial business startup so money should spend carefully. Proper planning is required for initiation to the execution of merchandising ideas.

Time Consuming

Design of store and construct accordingly is a time-consuming process. You may require at least two weeks for interior design. Setup of furniture, a fixture of furniture and then arrange your product. Another thing is, when you design your outlet you must need to find out a good interior designer.

Three Forms of Visual Merchandising

  1. Retail Store
  2. Online (Virtual)
  3. Trade Fair

Visual Merchandising for Retail Store

You already know that; visual merchandising is mostly applicable to the retail store. Because here visibility is important to attract the target customer. Normally retail store is to be a physical store rather than virtual. The business owner spends millions of dollars on the design and outlook of their store. Apparel retailers are now more concern about visual merchandising. The reason is higher competition in the market. The retail store is a point of sale where a customer can experience the products.

Retail Store Visual Merchandising

Visual Merchandising for Online Store

Earlier people thought that visual merchandising is only applicable for retails store. That’s why their core focus was for applying it to a retail store. But now because of the expansion of digital communication. And the flexibility of online transaction the demand for e-commerce is increasing day by day. People are now using online shopping facilities and shifting from traditional to digitalize. But the question is how visual merchandising can be used in the online shop? The idea is applying your visualization idea is through your website. Make a perfect design, which is attractive, user-friendly, auto responsive and also have an online payment option. As long as you provide the best product and services to your store customer, you will be successful.

Visual Merchandising in Trade Fair

Visual merchandising in the trade fair is another dimension. Where for local and international trade fair thousands of business owner participate, just to share their product and services. And also do some business through selling. But here they focus on visualization and induce visitors to come and see their products. If you closely look around at a trade fair, you must notice how organizers applied the visual merchandising. They use the visual merchandising concept to decorate the whole trade fair.

The Visual Merchandising Process

  1. Product Selection
  2. Identify Target Customer
  3. Select Location of Store
  4. Design Layout of Store
  5. Plan for Promotional Activities
  6. Create Visualization
  7. Attract Customers
  8. Induce to Buy
  9. Sell the Product
  10. Satisfy the Customer

Visual Merchandising Process

The Process of visual merchandising involves 10 steps and these are explained below:

Product Selection

The first step is to select or identify your product for which you want to do merchandising. Based on the product type you need to develop a strategy for sales and marketing. So this one is the crucial step in starting visual merchandising.

Identify Target Customer

Identify target customer is the second stage. In this stage, you must work for identifying and selection of target customer. Whether your target customers are child, adult, male, female or any other group. Based on your target customer you need to design your store layout. Because of different things preferred by a different group of people.

Select Location of Store

The store location is one of the key success factors because a good location will give you more customer exposure. Store location can be in highly populated areas. Or it can be in the middle of the market. Or in a huge mall or any other place where your target customers are moving around. At the time of selecting your store location, you must consider the store cluster.

Design Layout of Store

In this stage, you can hire a professional or you can do on your own if you have enough expertise. When you design your store layout you must consider the following things:

Use of Glass

If you want to make your store more visible from the outside. You must choose a glass of different design which may increase attractiveness. For a multi-story store, you should have proper floor plans. So that you can decorate using glass or any other means.

Window Displays

Window displays are one of the popular and commonly used techniques for creating attractive store layout design. Because of the window displays, prospective buyers can see from a long distance, what kind of product and service they are offering. And what is the key benefit of that product is also displayed in windows. Here for designing window displays, visual merchandiser uses a high quality printed sticker. Which is attached to the outside and inside of the store wall.

Window Displays

Digital Displays

Because of flexibility in displaying advertisement and all other promotional activities digital displays are heavily used. A high-quality big monitor/ digital displays are set in the store through which people easily can get attracted. People also able to know the features of a particular product from the displayed information. The cost of digital displays is decreasing that’s why the demand and use of this product are increasing for visual merchandising. Digital displays are now more visually appealing for driving customers.

Color

The color of wall, window, door, and shelf everything matters in visual merchandising. Because this will increase the visibility of your store and your product. Color preference for both male and female is different, so you have to keep in mind who is your target customer. The color scheme is one of the preferential parts of visual merchandising.

Height

If you are targeting child then your inside decoration should be different. Your shelf should be set in a way that a child can see their desired cloth items. Eye level of different height should be carefully maintained.

Horizontal or Vertical Positioning of Products

Your product can be a position like horizontal form or vertical form. It is all about your choice. If you go to a superstore. You may have seen that product is displayed horizontally and vertically based on the product type. Every furniture store should be placed with proper planning. Right furniture should be in the right place.

View

Here, the view is the outside look of your store. If your store looks attractive from the outer view then you must definitely get a lot of customers visiting your store. A three-dimensional view will add an extra edge to your design. You can offer customer experience from the outside view also.

Lightning

Most of the time sunlight is not enough. so you must depend on lightening but here the important thing is, the color of light and extent of lightning. You can use moderate lightening rather than heavy lightening for your apparel store.

Temperature

If your store is always remaining hot then this is the problem. So, it will be better if you set air conditioning. But keep in mind that, before setting AC you need to calculate the air-cooling amount required for your store. A suitable temperature is preferable for the customer of the store.

Plan for Promotional Activities

After layout design and required activities, you can plan for promotional activities. That is how you are going to promote your product or services. For promotion, you will be required to make a promotional tagline which you can use for creating a visual effect. People will see your promotional message from outside and if they become interested then definitely they will visit your store.

Create Visualization

It’s time to create a visualization effect in your store. If you can successfully create a visual effect which will help you to attract your target customer. The visualization effect will come from your interior and exterior design, your product setup and all other promotional activities.

Attract Customers

A positive visualization effect will attract your target customer. And it depends up to you whether your customer converts into a loyal customer or not.

Induce to Buy

Your store, your product, your price and the attitude of your salesperson will induce the customer to buy your product.

Sell the Product

When you convert your target customer into an actual customer through visual merchandising. You must get your desired revenue and profit from your business. All your hard work will pay off to you as a reward.

Satisfy the Customer

You know the long-term success of a business is depends on the satisfaction of a customer. A customer will be loyal if you provide prompt service. And your product quality is good enough to meet the customer satisfaction with the price they had paid. And as a visual marketer, it is your responsibility to ensure the satisfaction of your customer.

The Demand for Visual Merchandising in the Apparel Industry

The demand for visual merchandising is increasing day by day. Because you can get your target customer by creating a visual effect of your apparel store and your garments item. All local and international brands are trying their best to display their product in an attractive manner. So that we get influenced by their promotional activities. And go there to buy their product. And for displaying their product is the best possible way would be a visual merchandising policy.

Qualities of Visual Merchandiser

If you want to be a good visual merchandiser then you must have the following qualities:

  • Ability to Visualize
  • Ability to Think Out of the Box
  • Creative Mind
  • Understand Customer Needs

After all these discussions, hopefully, you can now clearly understand the idea of visual merchandising. And how it works for boosting your business. If you have any query, then please let me know.

Visual Merchandising pdf

What does Visual Merchandiser do?

The question may arise in your mind that what does visual merchandiser do. Here is the answer, actually the overall function of a visual merchandiser is to market their product. By creating a visual effect and the ultimate objective is to sell the product.

If you talk about retail visual merchandise then their function is limited to retail merchandising. For making a retail store with a beautiful design, create attractiveness and stimulate the positive buyer’s behavior.

On the other hand, online or web-based visual merchandising is depends on website design and product offering. It is your responsibility to ensure the right product in the right place with adequate promotional offers.

What does visual Merchandiser do

Visual Merchandiser do the Followings

  • Design of window display
  • Do whatever required to plan and design for in-store displays
  • Set promotional tagline for business
  • Communicate with the prospective buyers
  • Negotiate with buyers to bring the best possible revenue for the company
  • Display product in the right place with the right quantity
  • Motivate buyers to influence the buying decision making
  • Provide suggestion and tips to buy the best suitable product for them
  • Forecast future trends of product
  • Monitor the overall visual implications, how buyer’s reaction to our visual merchandising efforts.

What is Retail Visual Merchandising

One of the popular forms of visual merchandising in retail visual merchandising. Where visual merchandising focused on the retail store or retail sales point. Actually, all the efforts of merchandiser are to meet the customers demand at the retail store. And persuade them to buy more and more to become a loyal customer of the business. With the help of this, maximize the company’s revenue and profit will be easy.

Written by

Md. Nahian Mahmud Shaikat

Trainee Merchandiser Job Description

Trainee Merchandiser Job Description

A trainee merchandiser post is an entry-level post of a merchandiser. A trainee merchandiser will be promoted as a merchandiser and then senior merchandiser. Sometimes a trainee merchandiser is known as a junior merchandiser. The post title varies from company to company. Before recruiting a trainee merchandiser, the recruiter must disclose what will be the job responsibilities for that position. Although a trainee merchandiser will do all merchandising task as they are junior, their job responsibilities will be less than the senior post. If you want to be a merchandiser for apparel industry then you must know trainee merchandiser job description so that you can have an idea of your future responsibilities.

To become a trainee merchandiser, you are not required to have a textile engineering degree. You can work as a merchandiser if you are from a marketing background also. In real life, you may find people came from a different background but working in the apparel industry as a merchandiser. There is nothing wrong to become surprised because if you have the qualification of merchandiser then you can be a successful merchandiser, your degree does not matter in this case.

A trainee merchandiser or junior merchandiser works as a probationer where he/she will get on the job training. Step by step they will learn how a merchandising process is going on a normal basis and how to manage all the tasks.

Remember one thing that at the early stage of merchandising career you will have to go through many tough situations as you are to work will all the responsibilities of merchandiser but the extensity of responsibility will be lower.

Trainee Merchandiser Job Description

Now come to the point of the job description of trainee merchandiser or junior merchandiser or garments merchandiser or merchandiser.

Merchandiser Job Description

As a garments merchandiser, your job description may include the following responsibilities.

  1. Search for a new buyer
  2. Communicate with existing buyers
  3. Costing of Garments
  4. Negotiate with buyers/customers
  5. Develop Sample
  6. Take an Order
  7. Follow up order status
  8. Make liaison among factory and exporter
  9. Regular Factory Visit
  10. Look for Sub Contractor
  11. Maintain and update Buyers Database
  12. Promoting Products
  13. Market Study and Demand Forecast
  14. Supply Chain Management
  15. Support Senior Merchandisers

The job responsibilities of apparel merchandiser are not limited to these but there may have many more tasks assigned by the managers or your supervisors.

Search for New Buyer

As a trainee merchandiser, your boss may ask you to look for a new buyer. So that company can enlarge their buyer basket. Although it is a challenging task to get new buyers from the competitive market. But sometimes a trainee merchandiser can manage new small buyers. Take it as a challenge and as well as opportunities.

Communicate with Existing Buyers

A good merchandiser always plays an active role in communicating with buyers. If buyers have any queries, then you need to give them the information. If you do not have the answer, then definitely you need to talk with your seniors or supervisor. Basically, for foreign buyers, communication is done through a phone call or through email.

Costing of Garments

This task is one of the main tasks. As a merchandiser, you need to know all the basic costing related to garments and accessories, so that you can calculate the offering price for a particular product to the buyer. Costing may include; fabric costing, trims and accessories costing, knitting cost, washing cost, dyeing cost, printing cost, garments cost of making, etc. For calculating the cost you may use formulas and textile and garments conversion factors.

Negotiate with Buyers/Customers

A proper price negotiation may help to satisfy both the maker and the buyers. It is your responsibility, first, do the costing of final garments and then negotiate with the buyers to offer a competitive price.

Develop Sample

Before placing an order, it is required to develop a sample for the buyers. Based on the sample garments if it meets the buyer’s requirements then they place an order. So, as a merchandiser, you need to work on developing a sample according to the buyer’s specifications.

Take Order

When garments buyers are satisfied with your sample garments, they will place an order and as a merchandiser, it is your responsibility to take an order on behalf of a company.

Follow up Order Status

After receiving an order, you have to follow up order status from time to time with the buyer’s so that they can have a proper idea of what actually going on. This will help to ensure the on-time delivery of the product.

Make Liaison among Factory and Exporter

It is merchandisers responsibility to ensure a proper liaison among factory/garments maker or exporter if you are working in a buying house, they do not have any factory of their own.

Regular Factory Visit

Whether you work in a buying house or garments factory, you are required to visit the factory regularly just to check the garments production status which must be as per the specifications of the buyers.

Look for Sub Contractor

If your company does not have enough capacity to make all the order garments then you must look for sub-contractor those will work for making your garments. But this will be a challenging job for a merchandiser to choose the right sub-contractor who will offer a better price with the best quality product.

Maintain and Update Buyers Database

Every garments export maintains their buyer’s database so that they can evaluate and prioritize their buyers according to their values. It is merchandisers responsibility to maintain a proper record of buyers and update the database from time to time.

Promoting Products

Your sales will depend on the promotion of your products. You know the demand for fashionable garments is increasing worldwide. As a trainee merchandiser if you are targeting a large number of future buyers then you must work for promoting your products.

Market Study and Demand Forecast

Merchandising job is one of the challenging jobs in the apparel industry because to become successful in merchandising career you must collect market data, study and analyze the data and forecast accordingly so that you can be prepared for the future challenges.

Supply Chain Management

Now a day’s properly managed supply chain is one of the success factors of the garments industry. The reason behind this is, an effective supply chain management will help you to minimize your product cost. Your supply chain will help you to source your product from least cost sources and deliver your product through least cost channel.

Support Senior Merchandisers

As a trainee merchandiser or junior merchandiser, you need to support your seniors if they require your support. On time support will increase your companies operating efficiency.

After these discussions hopefully, you understand what can be the responsibilities of merchandiser and what may include in trainee merchandiser job description. If you have still question then you may ask through a comment.

Merchandiser Job Description pdf

Written by

Md. Nahian Mahmud Shaikat

What is Merchandising

What is Merchandising?

Merchandising is a process of selling goods and services. The process of  starts with identifying target customers, setting a price for a particular product, do the negotiation and finally deliver the product to the target customers.

I asked the question of what do you mean by merchandising to several people who are involved with the apparel industry just to hear from them how they actually define merchandising. Most of them said that all the activities to sell a product is merchandising. So, the scope of the job merchandising is not limited to how we define merchandising is rather than all activities are related to selling.

As a function of merchandising, apparel manufacturer or wholesaler use merchandisers to communicate with the buyer of garments or to bring new customer, negotiate with them and make them induce to place an order. So, in this case merchandising is related to wholesale of merchandise (garments).

Characteristics of Merchandising

If you analyze the term “Merchandising” you may identify the following characteristics:

  • Merchandisers are responsible for merchandising.
  • It helps to sell the product to the target customers or audiences.
  • Works as a communication media for manufactuere or wholesellers and retailer or final consumers.

What is Merchandising

Example of Apparel Merchandising

Suppose H & M buy different types of garments from Epyllion and those people responsible for communicating, placing the order, bargaining, receiving an order, sampling, etc. are a merchandiser and all together these tasks are merchandising.

So, the process by which a merchandiser sells its products to the target customer is called merchandising. Merchandising is a commonly used term, mostly applicable in the apparel industry. Every year in apparel industry many merchandisers are recruited for the purpose of merchandising.

The demand for merchandising is increasing for-profit motive organization but the question is who will deal with merchandising for the organization. A person deals with the selling of products who is known as a merchandiser. Remember one thing that it is not necessary to involve merchandising for an export purpose it also can be used for local business.

There are Basically Two Forms of Merchandising

  1. Retail Merchandising: Retail merchandising is mainly applicable to a retail store. The scope of retail merchandising is broad because we can use it for every type of products sold in the retail store.
  2. Visual Merchandising: On the other hand, visual merchandising is another form of retail merchandising where the main stimulating factor is visualizing the product and service to create attraction and interest and ultimately selling of products.

Recently Another two forms of Merchandising are visible from the functional characteristics of merchandising. These are:

  1. Virtual Merchandising (Online Selling) or Digital Merchandising or Ecommerce Merchandising
  2. Wholesale Selling (Merchandising on behalf of Wholesaler or manufacturer)

Difference Between Merchandising and Marketing

Many people become confused about whether marketing and merchandising are similar or different. There is a difference between merchandising and marketing. Marketing is a broad area of business where merchandising is a part of marketing activities, which deals with the selling of goods and services.

Finally, briefly, we can define merchandising as a set of activities we (Merchandisers) do to sell our product and services to the target customers for the purpose of generating revenue and satisfy our customer. Merchandising is a set of activities for selling products, merchandise, service to the target customer with the help of merchandiser.

Garments Merchandising

Garments merchandising is both applicable for wholesale and retail merchandising in the apparel industry, Where merchandisers work for manufacturer, wholesaler and retail store. It is also known as apparel merchandising. It is one of the popular forms of merchandising because of its extensive use in the apparel industry. Merchandising process make it easier to meet the buyer’s requirement through time to time follow up and ensuring on-time delivery of garments items.

Garments Merchandiser

Garments merchandiser is the person who is responsible for the merchandising of garments products and services. Merchandising is the core function of a merchandiser. A garments merchandiser need to have several qualifications to become a successful merchandising. Garments merchandiser basically contact with garments buyers, negotiate with them, take orders, manage samples and send it to the buyers, take the order and finally, ensure the delivery of the product to the buyers at the right time.

What is Merchandising pdf

Written by

Md. Nahian Mahmud Shaikat

Qualities of a Fashion Merchandiser

Qualities of a Fashion Merchandiser

In the early days of human history, people were not concern about fashion. But with the improvement of living standard around the world people are becoming fashion conscious. People are ready to pay a higher price for a fashionable dress. But the question is how we can make a fashionable dress and how we can meet customer’s desire through delivering the right product. Here the responsibility goes to the fashion merchandisers and the person who is responsible for merchandising of fashionable dress is known as a fashion merchandiser. To become a successful fashion merchandiser a merchandiser, need to have qualities of a fashion merchandiser which may help to deliver the right product to the right customer at the right place for a right price and by this process business of fashionable dress expanding.

Qualities of a Fashion Merchandiser

The demand for fashion merchandiser is increasing over the years in the Indian subcontinental areas. People have more desire for fashionable clothes that’s why fashion merchandising getting preference. Near future, this will create a huge job opportunity. So this is the right time to take a degree in fashion designing and apparel merchandising.

Difference Between Apparel Merchandising and Fashion Merchandising

The main difference between apparel merchandising and fashion merchandising is, fashion merchandising is a specific area of apparel merchandising. Where fashion merchandiser focus is only a part of that specific area. Although if you consider the functional qualities the job is more or less similar. But here the sense of fashion is more focused rather than normal apparel goods.

Qualifications Required to be a Fashion Merchandiser

To become a fashion merchandiser, you need to have knowledge of fashion, fashion designing and how it works. If you have a good perception of fashion trends, then you can be a better fashion merchandiser. It will add value if you have merchandising and fashion designing degree.

List of Qualities of a Fashion Merchandiser

To become a successful fashion merchandiser, you need to have the following qualities

  1. Ability to Communicate
  2. The Ability to Understand Fashion Trends
  3. Ability to Convince People
  4. Ability to Visualize Market Needs
  5. Ability to Analyze
  6. Ability to Negotiate
  7. Knowledge of Costing
  8. Ability to Apply Creativity
  9. Language Skills
  10. Active Learner
  11. Being Self Motivated
  12. Ability to Work Under Pressure
  13. Team Player
  14. Think Out of the Box
  15. Ability to Meet Customer Satisfaction

Ability to Communicate

The first thing is a merchandiser need to have good communication skill because in every stage of merchandising a communication media is required. Communication can be oral, written, or digital communication. Fashion merchandiser should be smart enough to deliver the message clearly.

The Ability to Understand Fashion Trends

As a fashion merchandiser, you need to understand fashion trends. How current trends are moving and what can be in the future. So it is necessary to collect all the information related to that particular fashion you are working with. Although the apparel industry is huge, it is better to work in a particular field so that you can focus accordingly. To become successful in the fashion industry as a merchandiser this quality of understanding fashion trends is must. Because the better you understand the trends then better you will work to deliver. In this case, fashion merchandisers have to have the trait of pro-activeness.

Ability to Convince People

Merchandiser always works for the convincing of their clients. You can use a different strategy to convince because it varies from person to person, company to company. Convince about the design of cloth, price offering and finally induce to buy that particular product from you. This is also one of the key qualities of fashion merchandiser.

Ability to Visualize Market Needs

Based on market needs, we want to meet the desirability of the customer. Market needs of fashionable dress are influenced by the season and occasional change. So as a fashion merchandiser you need to be careful about the market needs.

Ability to Analyze

Analyze each and every factor which is related to the merchandising of goods. The better you understand the better you will be able to deliver to the customer. For understanding what the customer is demanding and what you have to meet that demand if you are able to analyze the situation quickly then you can deliver the service quickly.

Ability to Negotiate

Your employer always wants from you that you will get a competitive price of your fashionable cloth. So as a fashion merchandiser you must work as a good negotiator. If a person has this quality, the owner of that fashion clothes will generate much profit for their company.

Knowledge of Costing

Before offering a price you need to know the costing of that fashion products. Every time you cannot get other people to support so it will be better for you if you have enough knowledge of cost. I think there will not be much problem if you understand the costing method properly because the costing method will remain the same but the amount will vary.

Ability to Apply Creativity

In fashion designing creativity brings success. A fashion merchandiser needs to be creative to apply creative ideas for getting more buyers attention. Creativity is the outcome of creative ideas and it is generated from a creative mind. As a fashion merchandiser, you will have more scope to apply your own creativity.

Language Skills

As a fashion merchandiser, you need to communicate with different parties. If you have a good language skill of a different region, then you may get extra benefit from it.

Active Learner

One of the key qualities of a successful fashion merchandiser is an active learner. Active learner person basically learns fast and apply their learning for selling the merchandise. This behavior also helps to improve the knowledge and skill of an individual.

Being Self Motivated

If you are self-motivated then no one can stop, you from what you want to do. As a fashion merchandiser, it is not necessarily that every time you become one of the top successful people. Sometimes you may not be successful but if you learn from your previous experience and motivated by your own then definitely success is yours.

Ability to Work Under Pressure

Everyone cannot work under pressure. If you can work under pressure, then you have the quality of becoming a successful fashion merchandiser.

Team Player

A team player has the advantage of working together. You may learn a lot of things from the members of a team. If you work in a fashion house as a merchandiser, then definitely you will be required to work with your team.

Think Out of the Box

The new idea came when you think out of the box. A new idea can bring a new fashion and a new fashion can bring success to a fashion merchandiser. Critically thinking is not bad if critical thinking generates new ideas.

Ability to Meet Customers Expectation

Merchandiser always works for the purpose of meeting customer expectation. So you must be able to provide what your customer is desiring from you and your product. The more you meet customer demand the more your customer will grow and become loyal towards your fashion brand which is one of the pre-condition of becoming a successful fashion merchandiser.

After reading this hopefully, you already understood what are the qualities are required to become a successful fashion merchandiser.

Written by

Md. Nahian Mahmud Shaikat

Email: [email protected]