Visual Merchandiser

Visual Merchandiser

Visual merchandising is now one of the most demanding jobs for the merchandisers in European countries. With the change in choice of consumers and standard of living, people are now more conscious about fashion and visual appearance of goods and services. The person who is involved with visual merchandising is considered as a visual merchandiser.

Visual Merchandiser

Visual Merchandising

Visual merchandising is different from any other traditional type of merchandising in a sense that for traditional merchandising, merchandisers actually work as a media or communicator between buyers and sellers. On behalf of a seller, a merchandiser deals with contacting with different current and prospective buyers located in the local market and international market. But the visual merchandisers work for ensuring visualizing product or services more gorgeously to get the attention of the customer which helps to increase the sales.

Basically, the involvement of visual merchandising is more common in a retail store where they work for the management of visual display of physical product to attract target customers.

Educational Qualifications of a Visual Merchandiser

  1. Bachelor degree from fashion designing institute with a tremendous academic record.
  2. Bachelor degree of architecture with good exposure of designing.
  3. A student from marketing also can involve in visual merchandising but the important thing is, that person required to have knowledge about a choice of customer and ability to visualize the outlook of the store and display of product which will get the attention of the customers.
  4. A person does not have any academic qualification of fashion designing, apparel, architecture etc. can be a successful visual merchandiser only if he/she has real life experience and good exposure of visual merchandising. The important thing here is the experience that the person acquired through working and becomes a perfect visual merchandiser.

Qualities of a Good Visual Merchandiser

  1. Ability to Visualize
  2. Ability to Understand Customer’s Perception
  3. Good Communication Skills
  4. A Sense of Color and Design
  5. Creative Mind
  6. Awareness of Trends
  7. Knowledge of Displaying Product
  8. Ability to Use Modern Technology

Qualities of a Good Visual Merchandiser

Ability to Visualize

One of the main qualities of visual merchandisers is an ability to visualize the outlook of a store where the product will be displayed. Before actually doing arrangement to give physical appearance of store it is required to visually how it will look like and whether this will serve our purpose or not. Also, it is required to visually how the arrangement and the display of product will create a positive attitude towards the customer’s mind and influence the customer to actually buy the product.

perfect visual merchandising

Ability to Understand Customers Perception

The responsibility of visual merchandiser is to plan to decorate the shop in a way that will attract the customers those who come to the store and buy the product. So the important thing is to understand the customer’s perception and choice then decorate and place the product in the right place in a right way. Which will helps to influence the buying behavior because the more attractive the product shows the more it will be demanded.

Good Communication Skills

Visual merchandisers sometimes assigned to arrange module of a showroom for particular business which is going to participate in any kind of trade fair. To attract thousands of people it is required to make the showroom attractive to the potential customers. So according to the requirement of the different department, visual merchandiser needs to communicate with different people working in different departments, that why visual merchandisers have to have good communication skills.

In other sense, a visual merchandiser actually communicates with the customer through his/her creative arrangement of the product or services in the showroom.

A sense of Color and Design

As a visual merchandiser, it is required to keep in mind the visual effect of the work because it will help to create a positive first impression. You can use any color for decorating but using proper color can make things more gorgeous. The color of a wall, color the of the roof, color of the floor, the color of the structure everything matters. So special consideration must be given when selecting a color, also for designing a product or service layout you have to consider the color combination that gets the intention of the customer.

sense of color and desing of visual merchandiser

Creative Mind

A creative mind can bring innovative ideas which actually can create a huge impact on the market. Sometimes you can see that for new and unique design customers are ready to pay the premium price that’s why companies always looking for a creative mind so that they get the unique product through making and selling. A visual merchandiser must have the capability to think differently by using their creative mind for the company for which they are working for.

Awareness of Trends

Proper awareness of trends helps to work with the potential product. If a visual merchandiser is aware of the trend then he/she will work for ensuring the visual effect according to the market trends. On what basis customer choose their product, is it the quality or brand or any others factors. You can see that peoples are now more conscious about fashion, style, visual appearance, so merchandiser should keep in mind the current trends of the consumer’s demand.

Knowledge of Displaying Product

Proper knowledge of displaying a product is required to have by the visual merchandiser because, a product should have some specific qualities, features, price etc. These things must be visualized in a proper place with the product so that customer can get the idea about the product when they are observing the product.

Ability to Use Modern Technology

In every aspect of our life we are now dependent on modern technology, with the help of the computer, the internet we may have access to information located on a web. As a visual merchandiser, you can design the outlet by using different AutoCAD software which helps to see how a design will look like. On the other hand, by using the internet you can get the idea of the latest trend, latest design, and the latest concept of visual merchandising around the world.

use of modern technology by the visual merchandiser

These are the some of the qualities that a visual merchandiser required in his career. Although according to the product or store the concept may vary and also any other types of qualities may be required. The success of merchandiser depends on own qualities of how he/she can convince people to buy a product. As merchandiser works as a mediator between buyer and seller they actually influence by using their words and attitudes. You may find many visual merchandisers working in the same company and they are devoting their effort to get the same goal of organizational success through increasing sales of a product. And they are paid higher than another type of merchandiser because of their expertise.

If you want to be a good visual merchandiser then you have to understand how visual merchandising actually works and acquire knowledge about every aspect of merchandising. If you have the ability then you will definitely be successful in your merchandising of different sectors.

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Qualities of a Good Merchandiser

10 Qualities a Successful Merchandiser Should Have

Merchandising is the process of getting the right merchandise to the right people in the right place at the right time. This process also ensures the delivery of the right quantity to the buyers. A person responsible for these functions is basically merchandiser. And there are 10 Qualities of a Good Merchandiser which make a merchandiser successful in his/her career.

qualities of a good merchandiser

Retail Merchandiser

A person responsible for ensuring goods is in the right stores, or online at the right time and the right price. They analyze data to set selling prices and plan promotions and price reductions. In short, they maximize sales and profits whilst minimizing stock and costs. One of the common responsibilities of retail merchandising is helping visual merchandisers to make a plan of store layout.

Fashion Merchandiser

Fashion merchandiser works for buying and selling and promoting fashion items i.e clothing or other materials. The demand for fashion merchandisers is increasing because of increasing concern about fashion among people. The key role of fashion merchandise is to predict about the future fashion trends to ensure delivery of fashionable products according to the needs of the society.

Fashion Merchandiser

Visual Merchandiser

Visual merchandiser basically works for the purpose of setting a store layout and promote the business to maximize the sales of the company. Actually, a successful visual merchandiser helps to increase the sales of a product by attracting potential buyers through visual merchandising.

Visual Merchandiser

Qualities of a Good Merchandiser

To be a successful merchandiser it is required to have several qualities and this requirement depends on what type of merchandising job a person is involved with. For every type of merchandising job a person should have the following characteristics and qualities:

  1. Ability to Create Halo Effect
  2. Ability to Calculate Fast and Accurate
  3. Decision Making
  4. Business Communication Skill
  5. Ability to Convince Buyers
  6. Ability to Work with Team Members
  7. Good Analytical Capability
  8. Enough Knowledge of Garments Industry
  9. Basic Computer Skills of Office Applications
  10. Hard Worker and Self Motivation

Ability to create a halo effect

Halo effect is the first impression a person creates for the others. A positive impression help to bring the outcome easily, but there is a huge negative effect of the negative impression. As a successful merchandiser, every merchandiser tries to create a good impression to their clients so that future dealings may become easy.

Ability to calculate

As a merchandiser, you need to calculate several measurement and consumption which will help you to find the result easily and make a quick decision. Basic conversion factor must be known by the merchandisers. To improve these skills ones can practice more and more with a numerical digit.

Quick Decision making

When dealing with clients sometimes merchandiser may require taking an important decision, this should be quick enough so that normal flow of conversion not interrupt. Thinking the power of a person helps to make a quick decision.

Communication Skills

This one is the most important skills of all types of merchandising jobs. Every merchandiser must have this communication skill because most of the time they need to contact the clients or suppliers. Merchandisers make communication directly or over the phone call. Now a day’s communication with clients around the world is easier because of easy access to the internet.

Ability to Convince

Convincing power of a person added value to the personal skills if a merchandiser can convince then it would be possible to get the order from the customers.

Ability to work in a team

Merchandiser work in a large organization may require working in a team and the success of the team is depending on the cooperation and coordination among the group members. Those who can easily adapt in a group easily are getting extra support from the group members. In a merchandiser team, a group o people work for a particular objective that’s why they need to have the ability and intention to work in a team. Remember one thing; a team is more effective than a group.

Analytical Ability

Analysis of the situation helps to identify future demand and supply of goods. If a merchandiser has a good analytical ability of trends then he will get some extra benefit.

Knowledge of the Industry

Every merchandiser must have adequate knowledge about the industry for which he is working. Lack of knowledge may lead to an unsuccessful contract with the buyers. Think about it, if you do not have any idea about your industry and your product then how you will manage your customer. As merchandising is very challenging job ones must have a clear concept of your own industry product and services.

Computer skills

Now a day’s virtual media is one of the easiest ways to communicate with each other where computer holding the important part of it. Any kind of record keeping or forming database these technologies is used. For dealing with day to day office work computer is used by the merchandisers, this makes their job easier. So to become a qualified merchandiser you must have basic knowledge about how to deals with basic operation with the help of computer technology.

Responsibilities of a Merchandiser

Some common works or responsibilities of merchandiser are

  1. Contacting with buyers (foreign or local buyers).
  2. Visiting suppliers and manufacturers place to check the status of the factory.
  3. Negotiate with suppliers and buyers about the price of goods.
  4. Communicate with another department of the company to ensure the free flow of the activities.
  5. Forecasting about the future demand for the product and report to the supervisors.
  6. Sometimes they work directly or indirectly to promote the product by developing an advertisement campaign and deliver it to appropriate media.

If a person really wants to be a merchandiser then he/she will be required to have all these qualities. All these qualities make their job easier with effectively.