Qualities of a Fashion Merchandiser

Qualities of a Fashion Merchandiser

In the early days of human history, people were not concern about fashion. But with the improvement of living standard around the world people are becoming fashion conscious. People are ready to pay a higher price for a fashionable dress. But the question is how we can make the fashionable dress and how we can meet customer’s desire through delivering the right product. Here the responsibility goes to the fashion merchandisers and the person who is responsible for merchandising of fashionable dress is known as a fashion merchandiser. To become a successful fashion merchandiser a merchandiser, need to have qualities of a fashion merchandiser which may help to deliver the right product to the right customer at the right place for a right price and by this process business of fashionable dress expanding.

Qualities of a Fashion Merchandiser

The demand for fashion merchandiser is increasing over the years in the Indian subcontinental areas. People have more desire for fashionable clothes that’s why fashion merchandising getting preference. Near future, this will create a huge job opportunity. So this is the right time to take a degree in fashion designing and apparel merchandising.

Difference Between Apparel Merchandising and Fashion Merchandising

The main difference between apparel merchandising and fashion merchandising is, fashion merchandising is a specific area of apparel merchandising. Where fashion merchandiser focus is only a part of that specific area. Although if you consider the functional qualities the job is more or less similar. But here the sense of fashion is more focused rather than normal apparel goods.

Qualifications Required to be a Fashion Merchandiser

To become a fashion merchandiser, you need to have knowledge of fashion, fashion designing and how it works. If you have a good perception of fashion trends, then you can be a better fashion merchandiser. It will add value if you have merchandising and fashion designing degree.

List of Qualities of a Fashion Merchandiser

To become a successful fashion merchandiser, you need to have the following qualities

  1. Ability to Communicate
  2. The Ability of Understand Fashion Trends
  3. Ability to Convince People
  4. Ability to Visualize Market Needs
  5. Ability to Analyze
  6. Ability to Negotiate
  7. Knowledge of Costing
  8. Ability to Apply Creativity
  9. Language Skills
  10. Active Learner
  11. Being Self Motivated
  12. Ability to Work Under Pressure
  13. Team Player
  14. Think Out of the Box
  15. Ability to Meet Customer Satisfaction

Ability to Communicate

The first thing is a merchandiser need to have good communication skill because in every stage of merchandising a communication media is required. Communication can be oral, written, or digital communication. Fashion merchandiser should be smart enough to deliver the message clearly.

The Ability of Understand Fashion Trends

As a fashion merchandiser, you need to understand the fashion trends. How current trends are moving and what can be in the future. So it is necessary to collect all the information related to that particular fashion you are working with. Although the apparel industry is huge, it is better to work in a particular field so that you can focus accordingly. To become successful in the fashion industry as a merchandiser this quality of understanding fashion trends is must. Because the better you understand the trends then better you will work to deliver. In this case, fashion merchandisers have to have the trait of pro-activeness.

Ability to Convince People

Merchandiser always works for the convincing of their clients. You can use a different strategy to convince because it varies from person to person, company to company. Convince about the design of cloth, price offering and finally induce to buy that particular product from you. This is also one of the key qualities of fashion merchandiser.

Ability to Visualize Market Needs

Based on market needs, we want to meet the desirability of the customer. Market needs of fashionable dress are influenced by the season and occasional change. So as a fashion merchandiser you need to be careful about the market needs.

Ability to Analyze

Analyze each and every factor which is related to the merchandising of goods. The better you understand the better you will be able to deliver to the customer. For understanding what the customer is demanding and what you have to meet that demand, if you able to analyze the situation quickly then you can deliver the service quickly.

Ability to Negotiate

Your employer always wants from you that you will get a competitive price of your fashionable cloth. So as a fashion merchandiser you must work as a good negotiator. If a person has this quality, the owner of that fashion clothes will generate much profit for their company.

Knowledge of Costing

Before offering a price you need to know the costing of that fashion products. Every time you cannot get other people to support, so it will be better for you if you have enough knowledge of cost. I think there will not be much problem if you understand the costing method properly because the costing method will remain the same but the amount will vary.

Ability to Apply Creativity

In fashion designing creativity brings success. A fashion merchandiser needs to be creative to apply creative ideas for getting more buyers attention. Creativity is the outcome of creative ideas and it is generated from a creative mind. As a fashion merchandiser, you will have more scope to apply your own creativity.

Language Skills

As a fashion merchandiser, you need to communicate with different parties. If you have a good language skill of a different region, then you may get extra benefit from it.

Active Learner

One of the key qualities of a successful fashion merchandiser is an active learner. Active learner person basically learns fast and apply their learning for selling the merchandise. This behavior also helps to improve the knowledge and skill of an individual.

Being Self Motivated

If you are self-motivated then no one can stop, you from what you want to do. As a fashion merchandiser, it is not necessarily that every time you become one of the top successful people. Sometimes you may not be successful but if you learn from your previous experience and motivated by your own then definitely success is yours.

Ability to Work Under Pressure

Everyone cannot work under pressure. If you can work under pressure, then you have the quality of becoming a successful fashion merchandiser.

Team Player

A team player has the advantage of working together. You may learn a lot of things from the members of a team. If you work in a fashion house as a merchandiser, then definitely you will be required to work with your team.

Think Out of the Box

The new idea came when you think out of the box. A new idea can bring a new fashion and a new fashion can bring success for a fashion merchandiser. Critically thinking is not bad if critical thinking generates new ideas.

Ability to Meet Customers Expectation

Merchandiser always works for the purpose of meeting customer expectation. So you must be able to provide what your customer is desiring from you and your product. The more you meet customer demand the more your customer will grow and become loyal towards your fashion brand which is one of the pre-condition of becoming a successful fashion merchandiser.

After reading this hopefully, you already understood what are the qualities are required to become a successful fashion merchandiser.

Written by

Md. Nahian Mahmud Shaikat

Email: [email protected]

Visual Merchandiser

Visual Merchandiser

Visual merchandising is now one of the most demanding jobs for the merchandisers in European countries. With the change in choice of consumers and standard of living, people are now more conscious about fashion and visual appearance of goods and services. The person who is involved with visual merchandising is considered as a visual merchandiser.

Visual Merchandiser

Visual Merchandising

Visual merchandising is different from any other traditional type of merchandising in a sense that for traditional merchandising, merchandisers actually work as a media or communicator between buyers and sellers. On behalf of a seller, a merchandiser deals with contacting with different current and prospective buyers located in the local market and international market. But the visual merchandisers work for ensuring visualizing product or services more gorgeously to get the attention of the customer which helps to increase the sales.

Basically, the involvement of visual merchandising is more common in a retail store where they work for the management of visual display of physical product to attract target customers.

Educational Qualifications of a Visual Merchandiser

  1. Bachelor degree from fashion designing institute with a tremendous academic record.
  2. Bachelor degree of architecture with good exposure of designing.
  3. A student from marketing also can involve in visual merchandising but the important thing is, that person required to have knowledge about a choice of customer and ability to visualize the outlook of the store and display of product which will get the attention of the customers.
  4. A person does not have any academic qualification of fashion designing, apparel, architecture etc. can be a successful visual merchandiser only if he/she has real life experience and good exposure of visual merchandising. The important thing here is the experience that the person acquired through working and becomes a perfect visual merchandiser.

Qualities of a Good Visual Merchandiser

  1. Ability to Visualize
  2. Ability to Understand Customer’s Perception
  3. Good Communication Skills
  4. A Sense of Color and Design
  5. Creative Mind
  6. Awareness of Trends
  7. Knowledge of Displaying Product
  8. Ability to Use Modern Technology

Qualities of a Good Visual Merchandiser

Ability to Visualize

One of the main qualities of visual merchandisers is an ability to visualize the outlook of a store where the product will be displayed. Before actually doing arrangement to give physical appearance of store it is required to visually how it will look like and whether this will serve our purpose or not. Also, it is required to visually how the arrangement and the display of product will create a positive attitude towards the customer’s mind and influence the customer to actually buy the product.

perfect visual merchandising

Ability to Understand Customers Perception

The responsibility of visual merchandiser is to plan to decorate the shop in a way that will attract the customers those who come to the store and buy the product. So the important thing is to understand the customer’s perception and choice then decorate and place the product in the right place in a right way. Which will helps to influence the buying behavior because the more attractive the product shows the more it will be demanded.

Good Communication Skills

Visual merchandisers sometimes assigned to arrange module of a showroom for particular business which is going to participate in any kind of trade fair. To attract thousands of people it is required to make the showroom attractive to the potential customers. So according to the requirement of the different department, visual merchandiser needs to communicate with different people working in different departments, that why visual merchandisers have to have good communication skills.

In other sense, a visual merchandiser actually communicates with the customer through his/her creative arrangement of the product or services in the showroom.

A sense of Color and Design

As a visual merchandiser, it is required to keep in mind the visual effect of the work because it will help to create a positive first impression. You can use any color for decorating but using proper color can make things more gorgeous. The color of a wall, color the of the roof, color of the floor, the color of the structure everything matters. So special consideration must be given when selecting a color, also for designing a product or service layout you have to consider the color combination that gets the intention of the customer.

sense of color and desing of visual merchandiser

Creative Mind

A creative mind can bring innovative ideas which actually can create a huge impact on the market. Sometimes you can see that for new and unique design customers are ready to pay the premium price that’s why companies always looking for a creative mind so that they get the unique product through making and selling. A visual merchandiser must have the capability to think differently by using their creative mind for the company for which they are working for.

Awareness of Trends

Proper awareness of trends helps to work with the potential product. If a visual merchandiser is aware of the trend then he/she will work for ensuring the visual effect according to the market trends. On what basis customer choose their product, is it the quality or brand or any others factors. You can see that peoples are now more conscious about fashion, style, visual appearance, so merchandiser should keep in mind the current trends of the consumer’s demand.

Knowledge of Displaying Product

Proper knowledge of displaying a product is required to have by the visual merchandiser because, a product should have some specific qualities, features, price etc. These things must be visualized in a proper place with the product so that customer can get the idea about the product when they are observing the product.

Ability to Use Modern Technology

In every aspect of our life we are now dependent on modern technology, with the help of the computer, the internet we may have access to information located on a web. As a visual merchandiser, you can design the outlet by using different AutoCAD software which helps to see how a design will look like. On the other hand, by using the internet you can get the idea of the latest trend, latest design, and the latest concept of visual merchandising around the world.

use of modern technology by the visual merchandiser

These are the some of the qualities that a visual merchandiser required in his career. Although according to the product or store the concept may vary and also any other types of qualities may be required. The success of merchandiser depends on own qualities of how he/she can convince people to buy a product. As merchandiser works as a mediator between buyer and seller they actually influence by using their words and attitudes. You may find many visual merchandisers working in the same company and they are devoting their effort to get the same goal of organizational success through increasing sales of a product. And they are paid higher than another type of merchandiser because of their expertise.

If you want to be a good visual merchandiser then you have to understand how visual merchandising actually works and acquire knowledge about every aspect of merchandising. If you have the ability then you will definitely be successful in your merchandising of different sectors.

If you like this article then please comment here or in our facebook page