Visual Merchandiser

Visual Merchandiser

Visual merchandising is now one of the most demanding jobs for the merchandisers in European countries. With the change in choice of consumers and standard of living, people are now more conscious about fashion and visual appearance of goods and services. Person who is involved with visual merchandising is considered as visual merchandiser.

visual merchandiser

Visual Merchandising

Visual merchandising is different from the any other traditional type of merchandising in a sense that for traditional merchandising, merchandisers actually work as a media or communicator between buyers and sellers. On behalf of seller a merchandiser deals with contacting with different current and prospective buyers located in local market and international market. But the visual merchandisers work for ensuring visualizing product or services more gorgeously to get the attention of the customer which helps to increase the sales.

visual merchandising

Basically the involvement of visual merchandising is more common in retail store where they work for the management of visual display of physical product to attract target customers.

Educational Qualifications of visual merchandiser

  • Bachelor degree from fashion designing institute with tremendous academic record.
  •  Bachelor degree of architecture with good exposure of designing
  • Student from marketing also can involve in visual merchandising but the important thing is, that person required to have knowledge about choice of customer and ability to visualize the outlook of the store and display of product which will get the attention of the customers.
  • A person do not have any academic qualification of fashion designing, apparel, architecture etc. can be a successful visual merchandiser only if he/she has real life experience and good exposure of visual merchandising. The important thing here is the experience that the person acquired through working and becomes a perfect visual merchandiser.

Qualities of a Good Visual Merchandiser

qualities of good visual merchandiser

Ability to Visualize

One of the main qualities of visual merchandisers is ability to visualize the outlook of store where product will be displayed. Before actually doing arrangement to give physical appearance of store it is required to visually how it will look like and whether this will serve our purpose or not. Also it is required to visually how the arrangement and the display of product will create a positive attitude towards the customers mind and influence the customer to actually buy the product.

perfect visual merchandising

Ability to Understand Customers Perception

The responsibility of visual merchandiser is to plan to decorate the shop in a way that will attract the customers those who come to the store and buy the product. So the important thing is understand the customer’s perception and choice then decorate and place the product in the right place in a right way. Which will helps to influence the buying behavior because the more attractive the product shows the more it will be demanded.

Good Communication Skills

Visual merchandisers sometimes assigned to arrange module of showroom for particular business which is going to participate in any kind of trader fair. To attract thousands of people it is required to make the show room attractive to the potential customers. So according to the requirement of different department, visual merchandiser needs to communicate with different people working in different departments, that why visual merchandisers have to have good communication skills.

In other sense a visual merchandiser actually communicate with customer through his/her creative arrangement of the product or services in the showroom.

Sense of Color and Design

As a visual merchandiser it is required to keep in mind the visual effect of the work because it will helps to create a positive first impression. You can use any color for decorating but using proper color can make things more gorgeous. Color of wall, color of roof, color of the floor, color of the structure everything matters. So special consideration must be given when selecting color, also for designing a product or service layout you have to consider the color combination that get the intention of the customer.

sense of color and desing of visual merchandiser

Creative Mind

A creative mind can brings innovative ideas which actually can create a huge impact in the market. Sometimes you can see that for new and unique design customers are ready to pay premium price that’s why companies always looking for creative mind so that they get the unique product through making and selling. A visual merchandiser must have the capability to think differently by using their creative mind for the company for which they are working for.

Awareness of Trends

Proper awareness of trends helps to work with the potential product. If a visual merchandiser is aware about the trend then he/she will work for ensuring the visual effect according to the market trends. On what basis customer choose their product, is it the quality or brand or any others factors. You can see that peoples are now more conscious about fashion, style, visual appearance, so merchandiser should keep in mind the current trends of the consumers demand.

Knowledge of Displaying Product

Proper knowledge of displaying a product is required to have by the visual merchandiser because, a product should have some specific qualities, features, price etc. These things must be visualized in a proper place with the product so that customer can get the idea about the product when they are observing the product.

Ability to Use Modern Technology

In every aspect of our life we are now dependent on modern technology, with the help of computer, internet we may have access of information located in web. As a visual merchandiser you can design outlet by using different AutoCAD software which help to see how design will looks like. On the other hand by using internet you can get the idea of latest trend, latest design, and latest concept of visual merchandising around the world.

use of modern technology by the visual merchandiser

These are the some of the qualities that a visual merchandiser required in his career. Although according to the product or store the concept may vary and also any other types of qualities may be required. The success of merchandiser depends on own qualities of how he/she can convince people to buy product. As merchandiser works as a mediator between buyer and seller they actually influence by using their words and attitudes. You may find many visual merchandisers working in a same company and they are devoting their effort to get the same goal of organizational success though increasing sales of product. And they are paid higher than other type of merchandiser because of their expertise.

If you want to be a good visual merchandiser then you have to understand how visual merchandising actually works and acquire knowledge about every aspects of merchandising. If you have the ability then you will definitely be successful in your merchandising of different sectors.

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Qualities of a Good Merchandiser

Merchandising is the process of getting right merchandise to the right people in the right place at the right time. This process also ensures the delivery of the right quantity to the buyers. Person responsible for these functions are basically merchandiser.

qualities of a good merchandiserMerchandiser can be of several types

Retail merchandiser

Person responsible for ensuring goods is in right stores, or online at the right time and the right price. They analyze data to set selling prices, and plan promotions and price reductions. In short, they maximize sales and profits whilst minimizing stock and costs. One of the common responsibilities of retail merchandising is helping visual merchandisers to make a plan of store layout.

retail merchandiserFashion merchandiser

Fashion merchandiser works for the buying and selling and promoting fashion items i.e clothing or other materials. The demand of fashion merchandisers are increasing because of increasing concern about fashion among people. The key role of fashion merchandise is to predict about the future fashion trends to ensure delivery of fashionable products according to the needs of the society.

fashion merchandiserVisual merchandiser

Visual merchandiser basically works for the purpose of setting a store layout and promote the business to maximize the sales of the company. Actually a successful visual merchandiser helps to increase the sales of a product through attracting potential buyers by visual merchandising.

visual merchandiser

Some common works or responsibilities of merchandiser are

  • Contacting with buyers (foreign or local buyers).
  • Visiting suppliers and manufacturers place to check the status of factory.
  • Negotiate with suppliers and buyers about the price of goods.
  • Communicate with other department of the company to ensure free flow of the activities.
  • Forecasting about the future demand of the product and report to the supervisors.
  • Sometimes they work directly or indirectly to promote the product by developing advertisement campaign and deliver it to appropriate media.

Qualities of a Good Merchandiser

To be a successful merchandiser it is required to have several qualities and this requirement depends on what type of merchandising job a person is involved with. For every type of merchandising job a person should have the following character and qualities:

  1. Ability to Create Halo Effect
  2. Ability to Calculate Fast and Accurate
  3. Decision Making
  4. Business Communication Skill
  5. Ability to Convince Buyers
  6. Ability to Work with Team Members
  7. Good Analytical Capability
  8. Enough Knowledge of Garments Industry
  9. Basic Computer Skills of Office Applications
  10. Hard Worker and Self Motivation

Ability to create halo effect

Halo effect is the first impression a person create to the others. A positive impression help to bring the outcome easily, but there is a huge negative effect of the negative impression. As a successful merchandiser, every merchandiser tries to create a good impression to their clients so that future dealings may become easy.

Ability to calculate

As a merchandiser you need to calculate several measurement and consumption which will help you to find the result easily and make a quick decision. Basic conversion factor must be known by the merchandisers. To improve these skills ones can practice more and more with numerical digit.

Quick Decision making

When dealing with clients sometimes merchandiser may require taking important decision, this should be quick enough so that normal flow of conversion not interrupt. Thinking power of a person helps to make a quick decision.

Communication Skills

This one is the most important skills of all types of merchandising jobs. Every merchandiser must have this communication skill because most of the time they need to contact with the clients or suppliers. Merchandisers make communication directly or over the phone call. Now a day’s communication with clients around the world is easier because of easy access to the internet.

Ability to Convince

Convincing power of a person added value to the personal skills, if a merchandiser can convince then it would be possible to get the order from the customers.

Ability to work in a team

Merchandiser work in large organization may require working in a team and the success of the team is depends on the cooperation and coordination among the group members. Those who can easily adapt in a group easily are getting extra support from the group members. In a merchandiser team a group o people work for a particular objective that’s why they need to have the ability and intention to work in a team. Remember one thing; a team is more effective than a group.

Analytical Ability

Analysis of the situation helps to identify future demand and supply of goods. If a merchandiser has a good analytical ability of trends then he will get some extra benefit.

Knowledge of the Industry

Every merchandiser must have adequate knowledge about the industry for which he is working. Lack of knowledge may lead to unsuccessful contract with the buyers. Think about it, if you do not have any idea of your industry and your product then how you will manage your customer. As merchandising is very challenging job ones must have clear concept about your own industry product and services.

Computer skills

Now a day’s virtual media is one of the easiest ways to communicate with each other where computer holding the important part of it. Any kind of record keeping or forming database these technologies is used. For dealing with day to day office work computer is used by the merchandisers, this makes their job easier. So to become a qualified merchandiser you must have basic knowledge about how to deals with basic operation by the help of computer technology.

If a person really wants to be a merchandiser then he/she will be required to have all these qualities. All these qualities make their job easier with effectively.