Qualities of a Fashion Merchandiser

Qualities of a Fashion Merchandiser

In early days of human history, people were not concern about fashion. But with the improvement of living standard around the world people are becoming fashion conscious. People are ready to pay a higher price for a fashionable dress. But the question is how we can make the fashionable dress and how we can meet customer’s desire through delivering the right product. Here the responsibility goes to the fashion merchandisers and the person who is responsible for merchandising of fashionable dress is known as a fashion merchandiser. To become a successful fashion merchandiser a merchandiser, need to have qualities of a fashion merchandiser which may help to deliver the right product to the right customer at the right place for a right price and by this process business of fashionable dress expanding.

Qualities of a Fashion Merchandiser

The demand for fashion merchandiser is increasing over the years in the Indian subcontinental areas. People have more desire for fashionable clothes that’s why fashion merchandising getting preference. Near future, this will create a huge job opportunity. So this is the right time to take a degree in fashion designing and apparel merchandising.

Difference Between Apparel Merchandising and Fashion Merchandising

The main difference between apparel merchandising and fashion merchandising is, fashion merchandising is a specific area of apparel merchandising. Where fashion merchandiser focus is only a part of that specific area. Although if you consider the functional qualities the job is more or less similar. But here the sense of fashion is more focused rather than normal apparel goods.

Qualifications Required to be a Fashion Merchandiser

To become a fashion merchandiser, you need to have knowledge of fashion, fashion designing and how it works. If you have a good perception of fashion trends, then you can be a better fashion merchandiser. It will add value if you have merchandising and fashion designing degree.

List of Qualities of a Fashion Merchandiser

To become a successful fashion merchandiser, you need to have the following qualities

  1. Ability to Communicate
  2. The Ability of Understand Fashion Trends
  3. Ability to Convince People
  4. Ability to Visualize Market Needs
  5. Ability to Analyze
  6. Ability to Negotiate
  7. Knowledge of Costing
  8. Ability to Apply Creativity
  9. Language Skills
  10. Active Learner
  11. Being Self Motivated
  12. Ability to Work Under Pressure
  13. Team Player
  14. Think Out of the Box
  15. Ability to Meet Customer Satisfaction

Ability to Communicate

The first thing is a merchandiser need to have good communication skill because in every stage of merchandising a communication media is required. Communication can be oral, written, or digital communication. Fashion merchandiser should be smart enough to deliver the message clearly.

The Ability of Understand Fashion Trends

As a fashion merchandiser, you need to understand the fashion trends. How current trends are moving and what can be in future. So it is necessary to collect all the information related to that particular fashion you are working with. Although apparel industry is huge, it is better to work in a particular field so that you can focus accordingly. To become successful in the fashion industry as a merchandiser this quality of understanding fashion trends is must. Because the better you understand the trends then better you will work to deliver. In this case, fashion merchandisers have to have the trait of pro-activeness.

Ability to Convince People

Merchandiser always works for the convincing of their clients. You can use a different strategy to convince because it varies from person to person, company to company. Convince about the design of cloth, price offering and finally induce to buy that particular product from you. This is also one of the key qualities of fashion merchandiser.

Ability to Visualize Market Needs

Based on market needs, we want to meet the desirability of the customer. Market needs of fashionable dress are influenced by the season and occasional change. So as a fashion merchandiser you need to be careful about the market needs.

Ability to Analyze

Analyze each and every factor which is related to merchandising of goods. The better you understand the better you will be able to deliver to the customer. For understanding what customer is demanding and what you have to meet that demand, if you able to analyze the situation quickly then you can deliver the service quickly.

Ability to Negotiate

Your employer always wants from you that you will get a competitive price of your fashionable cloth. So as a fashion merchandiser you must work as a good negotiator. If a person has this quality, the owner of that fashion clothes will generate much profit for their company.

Knowledge of Costing

Before offering a price you need to know the costing of that fashion products. Every time you cannot get other people to support, so it will be better for you if you have enough knowledge of cost. I think there will not be much problem if you understand the costing method properly because costing method will remain same but the amount will vary.

Ability to Apply Creativity

In fashion designing creativity brings success. A fashion merchandiser needs to be creative to apply creative ideas for getting more buyers attention. Creativity is the outcome of creative ideas and it is generated from a creative mind. As a fashion merchandiser, you will have more scope to apply your own creativity.

Language Skills

As a fashion merchandiser, you need to communicate with different parties. If you have a good language skill of different region, then you may get extra benefit from it.

Active Learner

One of the key qualities of a successful fashion merchandiser is an active learner. Active learner person basically learns fast and apply their learning for selling the merchandise. This behavior also helps to improve knowledge and skill of an individual.

Being Self Motivated

If you are self-motivated then no one can stop, you from what you want to do. As a fashion merchandiser, it is not necessarily that every time you become one of the top successful people. Sometimes you may not be successful but if you learn from your previous experience and motivated by your own then definitely success is yours.

Ability to Work Under Pressure

Everyone cannot work under pressure. If you can work under pressure, then you have the quality of becoming successful fashion merchandiser.

Team Player

A team player has the advantage of working together. You may learn a lot of things from the members of a team. If you work in a fashion house as a merchandiser, then definitely you will be required to work with your team.

Think Out of the Box

The new idea came when you think out of the box. A new idea can bring a new fashion and a new fashion can bring success for a fashion merchandiser. Critically thinking is not bad if critical thinking generates new ideas.

Ability to Meet Customers Expectation

Merchandiser always works for the purpose of meeting customer expectation. So you must be able to provide what your customer is desiring from you and your product. The more you meet customer demand the more your customer will grow and become loyal towards your fashion brand which is one of the pre-condition of becoming successful fashion merchandiser.

After reading this hopefully, you already understood what are the qualities are required to become a successful fashion merchandiser.

Written by

Md. Nahian Mahmud Shaikat

Email: [email protected]

Qualities of a Good Merchandiser

Merchandising is the process of getting right merchandise to the right people in the right place at the right time. This process also ensures the delivery of the right quantity to the buyers. A person responsible for these functions is basically merchandiser.

qualities of a good merchandiserMerchandiser can be of several types

Retail Merchandiser

A person responsible for ensuring goods is in right stores, or online at the right time and the right price. They analyze data to set selling prices and plan promotions and price reductions. In short, they maximize sales and profits whilst minimizing stock and costs. One of the common responsibilities of retail merchandising is helping visual merchandisers to make a plan of store layout.

retail merchandiserFashion Merchandiser

Fashion merchandiser works for the buying and selling and promoting fashion items i.e clothing or other materials. The demand for fashion merchandisers is increasing because of increasing concern about fashion among people. The key role of fashion merchandise is to predict about the future fashion trends to ensure delivery of fashionable products according to the needs of the society.

fashion merchandiserVisual Merchandiser

Visual merchandiser basically works for the purpose of setting a store layout and promote the business to maximize the sales of the company. Actually, a successful visual merchandiser helps to increase the sales of a product by attracting potential buyers through visual merchandising.

visual merchandiser

Some common works or responsibilities of merchandiser are

  • Contacting with buyers (foreign or local buyers).
  • Visiting suppliers and manufacturers place to check the status of the factory.
  • Negotiate with suppliers and buyers about the price of goods.
  • Communicate with another department of the company to ensure the free flow of the activities.
  • Forecasting about the future demand for the product and report to the supervisors.
  • Sometimes they work directly or indirectly to promote the product by developing advertisement campaign and deliver it to appropriate media.

Qualities of a Good Merchandiser

To be a successful merchandiser it is required to have several qualities and this requirement depends on what type of merchandising job a person is involved with. For every type of merchandising job a person should have the following characteristics and qualities:

  1. Ability to Create Halo Effect
  2. Ability to Calculate Fast and Accurate
  3. Decision Making
  4. Business Communication Skill
  5. Ability to Convince Buyers
  6. Ability to Work with Team Members
  7. Good Analytical Capability
  8. Enough Knowledge of Garments Industry
  9. Basic Computer Skills of Office Applications
  10. Hard Worker and Self Motivation

Ability to create a halo effect

Halo effect is the first impression a person creates for the others. A positive impression help to bring the outcome easily, but there is a huge negative effect of the negative impression. As a successful merchandiser, every merchandiser tries to create a good impression to their clients so that future dealings may become easy.

Ability to calculate

As a merchandiser, you need to calculate several measurement and consumption which will help you to find the result easily and make a quick decision. Basic conversion factor must be known by the merchandisers. To improve these skills ones can practice more and more with a numerical digit.

Quick Decision making

When dealing with clients sometimes merchandiser may require taking an important decision, this should be quick enough so that normal flow of conversion not interrupt. Thinking power of a person helps to make a quick decision.

Communication Skills

This one is the most important skills of all types of merchandising jobs. Every merchandiser must have this communication skill because most of the time they need to contact the clients or suppliers. Merchandisers make communication directly or over the phone call. Now a day’s communication with clients around the world is easier because of easy access to the internet.

Ability to Convince

Convincing power of a person added value to the personal skills if a merchandiser can convince then it would be possible to get the order from the customers.

Ability to work in a team

Merchandiser work in a large organization may require working in a team and the success of the team is depending on the cooperation and coordination among the group members. Those who can easily adapt in a group easily are getting extra support from the group members. In a merchandiser team, a group o people work for a particular objective that’s why they need to have the ability and intention to work in a team. Remember one thing; a team is more effective than a group.

Analytical Ability

Analysis of the situation helps to identify future demand and supply of goods. If a merchandiser has a good analytical ability of trends then he will get some extra benefit.

Knowledge of the Industry

Every merchandiser must have adequate knowledge about the industry for which he is working. Lack of knowledge may lead to the unsuccessful contract with the buyers. Think about it, if you do not have any idea of your industry and your product then how you will manage your customer. As merchandising is very challenging job ones must have a clear concept of your own industry product and services.

Computer skills

Now a day’s virtual media is one of the easiest ways to communicate with each other where computer holding the important part of it. Any kind of record keeping or forming database these technologies is used. For dealing with day to day office work computer is used by the merchandisers, this makes their job easier. So to become a qualified merchandiser you must have basic knowledge about how to deals with basic operation with the help of computer technology.

If a person really wants to be a merchandiser then he/she will be required to have all these qualities. All these qualities make their job easier with effectively.