Visual Merchandising Implementation Techniques

Visual Merchandising Implementation Techniques and Its Importance in Retail Apparel Showrooms

This is the article about visual merchandising implementation techniques and importance of the visual merchandising in apparel retail showrooms. Through implementing these techniques you can increase the sales rate and increase the visitors. Visual   merchandising   is   a   process   of   enhancing   and embellishing   of a   product   or   brands   to   attract   the   customer   by   the   way of display. Here window display is shown in the figure: 1

Visual Merchandising Implementation Techniques and Its Importance in Retail Apparel ShowroomsObjective of Visual Merchandising

By visual merchandising it helps our showroom or   retail shop looks tidy and neat. It avoids the time taken for product searching and confusion of products for customers. It also increases the customer visit to the shops and showrooms. Also promote new brand and new product in market.

visual merchandising objectives

Tools and Techniques used for Visual Merchandising

There are lot of tools used for Visual merchandising. Such as

  • Lights
  • Mannequins
  • Marquees
  • Banners
  • Sound
  1. LIGHTS

Lighting’s are a powerful tool of visual merchandising between retailer and consumer. Some various types of   lights are used in visual merchandising. Spot light and focus light is used in ceilings. Ceiling height will be varying with different showrooms or shops. In warehouse or discount mass merchant   the ceiling or mounting height will be in high level. In department stores or specialty have the medium ceiling height .In boutique and designer showrooms the ceiling height will be low. The spot light ceiling is used to express the bright color products. The focus light ceiling is used to expose light color product as bright. The LED lights are used for display and decorative purpose.

  1. MANNEQUINS

There are several types of mannequins used in retail shops and showrooms.

  • Natural mannequins
  • Faceless mannequins
  • Headless mannequins
  • Abstract mannequins
  • Bendy mannequins
  • Leg mannequins
  • Head mannequins

Natural mannequins: These type of mannequins looks like a real human being. It poses like human beings. These types of mannequins are mostly made up of wax.

Faceless mannequins: It is a type of mannequin which is like faceless. They have a blank face doesn’t have any emotions in their face. It is mostly in black and fleshed skin colour. These mannequins are used in display of ladies lingerie like brassieres etc.

Headless mannequins: This is one type of mannequins which doesn’t have the head. it is mostly used to display wigs, clothes, bags, shoes…etc.

Abstract mannequins: It’s a type of mannequins which is unique from others. It is made up of glass fibre material.

Bendy mannequins: It is very flexible mannequins with adjustable body parts and it is easy to dislocate parts to wear the garment. We can make different type desirable poses according to garment with bendy mannequins.

Leg mannequins: These are mannequins of mid –thigh to foot. This type is used in stockings display.

Head mannequins: These are mostly used to display wigs and fancy hats.

  1. MARQUEES

This is a special type of tool used to display brand name or store name in exterior and interior. It helps in identification of store or brand.

  1. BANNERS

It helps in background   presentation of a product.

  1. SOUND

Sound doesn’t comes under visual, but it also correlation with visual merchandising. This gives pleasant environment to customer while purchasing. Mild music and karoke are used in retail showrooms and shops.

Visual Merchandising Techniques used in Retail Showrooms

  • Creating themes and stories
  • Blocking
  • Co-ordination
  • Triangular formation
  • Signage

Creating Themes and Stories

It is a type of technique in visual merchandising, to attract customers and get a best result. Theme or story should be simple and easy to understand. If we are using words to express our theme or stories, too much of words will get bored to customer.

Blocking

Blocking is a technique of separating the products in shelves. In blocking garments may be in plies or hankering. By blocking technique the customer can easily purchase their desirable product easily.

Coordination

In this technique one main   product joined and coordinates some match able sub-products.     Ex:   For  displaying casual wear accessories like hand –bags, shoes are used.

Triangular Formation

It is technique which seems like triangle. The main product and low quantity product is in top and sub product of medium quantity is in middle and more quantity in lower.

Signage

Exposing the logo or brand label in product is signage. By signage it’s easy to identify brand and size.

Types of Visual Merchandising

There are two types of visual merchandising method followed in India. These are

  1. Product merchandising
  2. Departmental merchandising

Product Merchandising

In this, only one product is merchandised. It can be one product showroom. Ex: In a bag showroom bag can be only displayed.

Departmental Merchandising

Arrangement in each department is known as departmental merchandising.

Factors Affect Visual Merchandising

  • Traffic of products will make confusion in products and irritation.
  • Same and repetitive display will bore the customer.
  • Unpleasant smell and uncomforted aisle will affect the neat display

Some Eco Friendly Visual Merchandising

Some Eco Friendly Visual Merchandising

Here the draping done by using papers and tree leaves for attracting customer and get in them to shop. This draping done by students of Angel college of Engineering and Technology, Tirupur.

Conclusion

According to visual merchandising, the above is about tools, techniques, and factors are used to expose the display. Visual merchandising is a visual communication between retailer and consumer to make them purchase. In India Visual merchandising is done according to festivals. And the theme and story is also based on festival. It will surely help to increases the sales rating in showroom also increases the visitors of the apparel retail showrooms.

AUTHORS BIOGRAPHY

V.GUNA POORANA JYOTHI

The author is currently an undergraduate student at the Department of Fashion Technology, Angel college of Engineering and Technology, Tirupur.

HerArea of interest is visual merchandising.

Email:gunapooranajothi@gmail.com

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1 Comment

  1. Kumar

    Great one..,,

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